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Unicorn signs major new deal with PDC

Posted by Unicorn at 09:30 on 15th February 2012 in Unicorn Darts News

Unicorn MD Edward Lowy with PDC Chairman Barry Hearn
Unicorn MD Edward Lowy with PDC Chairman Barry Hearn

The Professional Darts Corporation and Unicorn Products are delighted to announce a five-year contract to extend their partnership.

The deal sees Unicorn continue their association as the Official Darts Equipment provider to the PDC until at least 2017, which extends the partnership between the two companies to 20 years.

Unicorn's Eclipse Pro dartboard will continue to be used in all competitive matches in the PDC, including all televised tournaments as well as events on the PDC ProTour and PDC Unicorn Youth Tour.

Unicorn will also continue to support the future stars of darts as sponsors of the PDC Unicorn Youth Tour and PDC Unicorn World Youth Championship over the next five years.

"It's a pleasure to extend our relationship with Unicorn Products and we thank them for their continued support of the Professional Darts Corporation," said PDC Chairman Barry Hearn.

"They have continued to develop the quality of their products in recent years, and this is epitomised in the use of the Unicorn Eclipse Pro board which is used in every PDC tournament.

"In addition, Unicorn have played a key role in our introduction of the Youth Tour and World Youth Championship in the past two years, and their ongoing backing for the stars of the future shows their commitment to developing this sport in the long-term.

"We are delighted to continue working with them and look forward to an exciting five years for both our partnership and the game as a whole."

Unicorn also produce a full range of darts, training equipment, clothing and accessories, and sponsor a number of leading players including Phil Taylor, James Wade, Raymond van Barneveld and Gary Anderson.

Edward Lowy, the Managing Director of Unicorn Products, said: "We are absolutely delighted to commit to a new long-term agreement with the PDC.

"This will cement a 20-year relationship for the exclusive supply of Unicorn Eclipse Pro dartboards to the PDC, and there can be no finer endorsement of the enduring quality of Unicorn dartboards than that.

"Equally important, however, is the announcement of Unicorn's five-year commitment to sponsoring the PDC Youth Tour and World Youth Championship.

"Unicorn has been actively working with Darts Academies around the country since 2006, helping to give younger players properly equipped and supervised locations where they can learn the sport.

"We are very excited to be able to work with the PDC on a long-term basis to underpin Youth Darts, and are already starting to see PDC Unicorn Youth Tour players rise through the ranks and now establish themselves on the PDC ProTour.

"This announcement shows the strength of the relationship between Unicorn and the PDC, and that we are both committed to the future of darts at both Youth and Professional level.

"This an incredibly exciting time to be playing darts – whatever your age!"

Photos courtesy Lawrence Lustig / PDC

PDC Website

There are 3 comments to this post

Posted by Asif Juzar at 11:55 on 15th February 2012

Congratulations Unicorn. :-)

Posted by Julius at 12:18 on 15th February 2012

realy big congrats, Unicorn!

Posted by Warren Ackary at 08:44 on 16th February 2012


All winners, Unicorn, the PDC & of course all the players!

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