James Wade has signed a major sponsorship deal with Volkswagen Commercial Vehicles ahead of the 2011 Premier League.
Commenting on the sponsorship, Wade explained: “I’m delighted with this sponsorship. It shows how popular darts is becoming when a major global company invests in the sport.”
“The deal coincides with the start of the Premier League and I will be doing my best to put on a great performance at the O2.”
Volkswagen Commercial Vehicles’ head of marketing, David George, said: “This is a new and exciting arena for Volkswagen Commercial Vehicles. As an ex-mechanic, James is a perfect ambassador for the brand”.
“With significant television and live audiences, darts is a great platform to continue raising awareness of our commercial vehicles brand. Everyone at Volkswagen Commercial Vehicles will be hoping James can claim the Premier League and many other trophies in 2011.”