Jamie Caven has signed a new shirt sponsorship deal with Teletext Holidays as part of the company’s entry into the world of darts.
“This is a great deal for me and for darts generally”, says Jamie, “and I will certainly inspire to achieve more in 2011.”
Additionally, Teletext Holidays will become the Official Travel Partner of the 888.com Premier League Darts after signing a year-long deal with the Professional Darts Corporation.
Mark Bloxham, marketing director, Teletext Holidays, said: “The audience for darts is absolutely spot on for our core business. The PDC has a loyal following which is growing, with around 200,000 fans attending live events last year and televised on Sky Sports, with an audience second only to football.
“With live events in big arenas up and down the country from Glasgow to Exeter, darts is a sport which is gaining momentum and attracting new fans every year.
The Premier League , which features eight star players, including five members of Team Unicorn, kicks off on The O2 in London on Thursday February 10, when reigning Premier League Champion Phil Taylor faces World Champion Adrian Lewis in an all-Unicorn clash.
Photo courtesy Lawrence Lustig / PDC