The Team Unicorn Story

Team Unicorn continues to expand with new categories and new players from around the world. It remains without doubt the finest team of international champions in the world and it contains more major tournament wins and winners than any other. It is perhaps the greatest recommendation of the brand that so many great professionals use and promote Unicorn Darts.

Started initially in the 1950s when current Chairman Stanley Lowy signed up the winners of the prestigious News of the World Tournament to promote the company's darts, Anastasia Dobromyslova has joined Team Unicorn which now boasts 6 World Champions and 28 World Championship titles between them. No other brand has more World Champions and no other brand has more World Championship victories - and with Team Unicorn comprising Phil Taylor, John Lowe, Bob Anderson and John Part, and Raymond van Barneveld and now Anastasia Dobromyslova is it any wonder?

However, never a company to rest on its laurels, Unicorn Darts has now expanded its stable of professionals from around the world to a new level. Not content with having 6 World Champions, it now boasts 7 players as Maestros , 6 as Contenders, 12 Global, 3 Media and 5 very exciting new young players in Generation 180.

Colin Osborne's promotion from Contenders brings the total number of Maestros to 7, joining Peter Manley, Terry Jenkins, Kevin Painter, Adrian Lewis, Andy Hamilton and James Wade. All are excellent darts professional at the top of their game, but just lacking a World Championship title that allows them into the very elite. However, 2010 could be the year when they break this barrier and join the World Champions.

The new look 2010 Contenders now features Paul Nicholson, Jamie Caven, Kirk Shepherd, Wes Newton, Barrie Bates, and Mick McGowan. These 6 players are exactly what they’re called; professionals establishing their careers in darts, snapping at the heels of the established players and likely to surprise many with their skill, dedication and 'can do' enthusiasm. They know no fear and the world titles are theirs for the taking.

Media is captained by Sid Waddell, whose impassioned Geordie tones makes him the unique ‘Voice of Darts’. Sid is extra proud that he saw the television potential of darts over thirty years ago and there is no doubt that his commentating has made a major contribution in making darts a real sport in the eyes of the press.

Russ Bray has one of the most recognisable voices in the world of darts. ‘The Voice’ is now part of the most recognisable brand in the world of darts. His familiar gravel tones are known worldwide and the cry of “game on” and the shout of “one hundred and eighty” have made Russ a household name. He is highly respected as a referee all over the world and is hugely popular with darts fans wherever he goes.

From Germany, Gordon Shumway is a top referee and commentator and brings an added international element to Team Unicorn. Gordon is also a regular uniBlogger.

Global has really came of age in 2009 and now includes no less than 12 great darts personalities from all round the world and at different stages of their careers, including 3 ladies. More than anything else, this shows Unicorn’s commitment to darts throughout the world and to all dart players everywhere. Players of all levels, not just those at the very top, can make a valuable contribution to their chosen sport and Global gives Unicorn a chance to support these players.

Global currently includes new-boy Joe Cullen (UK), Gary Mawson (USA), Barry Jouannet (Australia), Laura Tye and Tricia Wright (UK), Robbie Green and Rikki Williams (UK), Irina Armstrong (born Russia, lives Germany), Michael Rosenauer (Germany), Andy Krockel (Germany), Wynand Havenga (South Africa) and Takeda (Japan).

Launched in 2007 Generation 180 is specifically for Academy and junior players, who are the future of the sport. This typifies UnicornÕs absolute long term commitment to the grass roots game. Current players are Kimberley Lewis, Jamie Kelling, Sean White, Arron Monk and Keegan Brown.

Current 2010 World Champion Phil Taylor is delighted that Unicorn are expanding their support of darts players.

“I am delighted to welcome fellow World Champions Barney and Anastasia as members of Team Unicorn. The expansion of both Global and Generation 180 are particularly pleasing, both of which prove that Unicorn has its heart and soul in the development of darts long term.”

We have been at the forefront of darts innovation, development and sponsorship for over 70 years,” said Unicorn Managing Director Edward Lowy, “and the expanded Team Unicorn will be at the heart of the promotion of our products, not only at home in the UK, but throughout the darts world.”

Bob Anderson, John Lowe, Raymond van Barneveld, Phil Taylor, Anastasia Dobromyslova and John Part

Kevin Painter, Terry Jenkins, Peter Manley, Andrew Hamilton, James Wade and Adrian Lewis (all pictured) are now joined by Colin Osborne.

Contenders are: Jamie Caven, Kirk Shepherd, Wes Newton, Barrie Bates, andMick McGowan. Colin Osborne (pictured) has now moved to Maestros.

Media is captained by Sid Waddell whose impassioned Geordie tones makes him the unique ‘Voice of Darts’.

Russ Bray has one of the most recognisable voices in the world of darts.

From Germany, Gordon Shumway is a top referee and commentator and brings an added international element to Team Unicorn.

Global has really came of age in 2008 and now includes no less than 12 great darts personalities from all round the world

Generation 180 is specifically for Academy and junior players, who are the future of the sport.