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TAYLOR’S ON TOP OF THE WORLD!
4 January 2009
He’s done it! A precious 14th World Championship crown for the...

IT’S TAYLOR V BARNEY WORLD FINAL
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It’s the World Championship Final everyone wanted.

9 DART HISTORY AS BARNEY SETS UP WADE SEMI!
2 January 2009
James Wade reached the semi-finals of the World Championship...

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2009 Product Ranges Explained

New for 2009 we have made choosing your dart equipment even easier by introducing new range groupings. Read through below to see what range suits you!

Fancy a shot at the title? Focus on AUTHENTIC, the exclusive choice of Team Unicorn
Want to play the champions darts? Check out EVOLUTION OF THE POWER, part of the AUTHENTIC range.
Your Hero with a twist? Focus on SIGNATURE for Team Unicorn trickle down technology
Cutting edge Alpha darter? Focus on SPECIALIST for feature rich unique innovation
Just the job! Focus on CORE for no nonsense naked engineering

Rumours abound that Unicorn make their players use specific darts or configurations for commercial purposes.

Not so.

When joining Team Unicorn, we work with all players from Generation 180 to World Champion to produce the dart that works for the player. We are motivated by success and strive to give the player whatever equipment improves their game in the deeply competitive environment of 21st Century Professional darts. AUTHENTIC darts only come to market when the player is happy that we have met or exceeded their demands.

The Unicorn AUTHENTIC range brings together for the first time the actual, precise, genuine barrels that Team Unicorn players use. We never fail to be fascinated by player feedback, producing the AUTHENTIC range which demonstrates such a wide variety of grips, shapes and balances.

(Please note that Team Unicorn dart development is a continuous process. The barrels illustrated are those in use by our players at the time of preparation of this Book of Darts.)

Steel Tip Darts | Soft Tip Darts

Mr Philip Taylor. You don’t have to be Einstein to know that generations to come will scarce believe that such a one as The Power ever in flesh and blood walked upon this earth.

The Greatest Dart Player of his Generation and probably, simply The Greatest.

Phil “The Power” Taylor. 13 Times Champion of The World, winner of countless national and international titles throughout his illustrious, swash-buckling career.

Phil’s darting odyssey with Unicorn started in 1996. Now, for the first time, we chart his progress as we have worked with him to continually refine, develop and improve his darts equipment. The darts available in the Evolution of The Power Series are the very barrels that Phil himself uses and has used to such stunning effect. The items in this range are the specific weights used by Phil, reproduced precisely to his personal specification.

Steel Tip Darts | Soft Tip Darts

Continuous involvement with product development is a two way street between Unicorn’s Research & Development Labs & Team Unicorn.

New for 2009, the SIGNATURE range takes the technology, features and design cues from the AUTHENTIC range to produce a comprehensive range of Team Unicorn approved darts.

World Class endorsement, Unicorn engineering, the SIGNATURE range provides unrivalled player appeal across a broad range of materials and configurations.

Steel Tip Darts | Soft Tip Darts

We never stop listening, learning, thinking, winning. Engineering is Unicorn’s DNA and Unicorn have been the first to market the majority of innovations in darts technology over 70 years.

The SPECIALIST range is your glimpse directly into the UniLab. Here we bring cutting edge concepts to your skilled hands for your trial and approval.

Each dart in the SPECIALIST range earns it’s place with different, unique, performance enhancing features.

Steel Tip Darts | Soft Tip Darts

No nonsense precision engineered ultra quality darts. Great value, strength in depth across materials, the CORE range is your one stop shop.

Steel Tip Darts | Soft Tip Darts

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